June 6, 2023

Investing in a Transformed Future to Better Serve You

Special Message From the Desk of Chief Executive Officer, Mauricio Domenzain

According to MarketWatch by 2024, it is estimated that the global artificial intelligence (AI) market will be worth $190 billion! And just a few weeks ago, a study by McKinsey & Company found that companies that prioritize customer centricity are 60% more likely to succeed. This is because people are increasingly demanding personalized and authentic experiences. In a rapidly evolving world, the potential for growth and success is astounding but only for the companies that innovate to meet the ever-changing needs of their consumers as top of mind.

Your Success is Our Success

Our industry thrives on the power of human connections, personal recommendations, and the ability to build trust. It’s about meeting people where they are, adapting to their preferred shopping habits, and building relationships in the digital realm. In our ongoing pursuit of excellence, we will continue to implement strategic improvements to amplify these strengths while staying true to the core principles that make our industry and unparalleled product line exceptional.

Building a Stronger Tomorrow

Today, I am thrilled to share that we are making additional investments towards fueling strategy, innovation and efficiency within our organization to maximize the impact we create together.

Please help us welcome our newest teammates…

Michel Shehadi, our newly appointed Chief Strategy Officer has over 20 years of experience and an extensive background that includes roles at renowned consulting firm and global digital enterprises.

Michel’s experience at these industry-leading organizations has provided him with valuable insights into strategic development, consumer dynamics and products. In his role, Michel will spearhead the formulation of our strategic plan, aligning it closely in partnership with you and our company’s objectives. He will analyze market trends, foster internal collaboration for seamless plan execution, and diligently measure its implementation and outcomes.

Immunotec’s unwavering commitment to you, our culture and innovation lies at the heart of our vision. We firmly believe in empowering our team, field and customers with the tools to create a more personalized and impactful experience. In line with this commitment, we have made significant investments in redesigning our website, adopting HubSpot, launching a revolutionary MyImmunotec business suite to empower our opportunities for excellence, efficiency, and growth.

We are equally excited to welcome our newly appointed Chief Technology Officer, Damian Mobley. Damian, a seasoned Global IT Executive with expertise in team management, customer-centric project development, and e-commerce strategies, with the purpose of creating the best tools for you!

Damian’s impressive background includes prestigious roles within the industry, making him an invaluable addition to our team in driving innovation, and elevating our direct marketing initiatives. This approach allows us to optimize collaboration and ensure a streamlined and efficient approach to strategic planning and execution. By consolidating these key areas under two unified structures, we strive to streamline processes and deliver exceptional solutions to our consumers and team.

I am excited and thrilled to announce that I will lead Sales, Celebration and Events. This strategic restructure reflected our shared commitment and excitement to targeted growth, delivering value to our field and heightened focus for our teams, as Raj embarks on a new journey, we wish him the best in all his future endeavors.

I want to take this opportunity to express my deep appreciation for the exceptional talent, heart and unwavering dedication within this team. They are the driving force and motor of our company, and I am proud of all that we have and will continue to accomplish.

United By Purpose: Together We Thrive

Exciting times await us as we embark on this transformative journey. Together, we will seize the immense potential of innovation while continuing to foster the sense of community, support, and personal growth that are the hallmarks of our industry.  

Thank you Immunotec Family, it is through our unity, sense of adventure, and shared commitment that our success will transcend boundaries.

We will not only achieve our goals but also create an environment where having fun and making the conscious decision to be happy every day is an integral part of our journey.

With gratitude and excitement,

Mauricio Domenzain

CEO │ Immunotec Inc.




⚙️Digital Toolbox: Click to access; NEW! MyImmunotec [Golds + Above Business Suite], NEW! Social Media Kit, Mobile App With Product Landing Pages [Available for US, Canada + Europe].

💡Business Tip of the Month: Having a strong customer base is important for success in your business. To maximize the Customer Bonus @ 20%, you need a minimum of 6 Customers (any combination of new and existing) generating a minimum of 3,000 points

P.S. Did you know that sharing your personalized link can unlock a $10 product credit for you and a friend? Learn about our Living Better Rewards program and start earning points on every purchase.

You at the heart of every business decision we make[Innovating Together: Immunotec’s Vision for Field Partnership and Personalized Experience] >> READ MORE

*Individual individual results may vary. Immunotec does not guarantee that anyone will make a specific amount of money. Success in any business requires leadership, skills, commitment, dedication and will depend on your effort. Immunotec’s ids is designed to convey truthful, timely, and complete information about the income that an immunotec Independent Consultant could earn. The IDs can be found under the legal tab at www.Immunotec.com. 

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